Product Placement

Product placement is a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in films and television programmes.

Distributing magazines has changed a lot of the years due to the improvement of technology. The main way to distribute you magazines is to sell them in multiple stores and shops such as supermarkets like Sainsbury’s or sometimes off licenses. This is a common way to sell them because of stores and supermarkets being visited every day, there is a large chance of their magazine being bought.

There are newer, advanced ways to selling magazines. Technology such as Ipads, Iphones and kindles allow the downloading of magazine apps and internet access where you can read magazines online. This has become a lot more popular than selling them in shops because more and more people are starting to use technology so potentially, they are selling to a larger market.

Magazines can also be sold on ITunes, which is a very popular way because they are cheap and the ITunes app is already on the Apple products. An example of a popular magazine that is sold on ITunes is ‘Q’ Magazine. Not only this, but ‘Q’ also have their own app, like many magazine publishers, which allows users to be updated regularly on the new release of their magazine. I think that doing this is very useful because it allows easier access to the download of the magazine and can give the publisher more consumers.

For my magazine, I have decided that I will be selling my magazine both in stores and on technology. I believe this is necessary as it gives me a maximum number consumer that I can have. I will gravitate towards mostly allowing consumers to download my magazine on recent technology. This is because it is the most popular way to sell magazines, as more and more people have phones. However I will still sell magazines in shops because technology is not for everyone and I still believe widening my market is important. I will sell my magazine in Sainsbury’s and Tesco’s as they are very popular supermarkets. I will also sell them in off licenses and post offices in towns like Crowthorne and Sandhurst.